Picture of Tonik's CEO, Chris Russell

Halve your energy bills with Tonik

Apr 26, 2017 - 4min read

We want to cut your energy bills by more than 50% by 2022. Our Managing Director, Chris Russell, is here to tell you how – and why.

Full disclosure: halving your energy bills is only half the story. The savings are just a gateway to a new way of thinking that will transform your relationship with energy.

I spent years working with the “big six” as a consultant on smart technologies, seeing them unable to make meaningful, sustainable changes because of their size and the limitations of their business models. Their conversations were focused on customer retention – hanging on to the long-term, disengaged consumers they had come to see as easy wins.

The big suppliers’ number one priority is to keep things the way they are. But the way things are just isn’t working.

The 2015 report Less Waste, More Growth from The Association of Decentralised Energy found that 54% of energy used to produce electricity is lost on the way from the power station to the home – and that doesn’t even take into account losses that occur after that, within the home.

Here’s another disconcerting thought: once in your home, another one in every three pounds you spend on heating and lighting is wasted. So if you have a £600 per year heating and lighting bill, £200 of your money is vanishing into the ether – effectively paying to heat the area directly outside your home.

In short, the energy industry is a leaky bucket, and rather than talking about how the leak can be plugged, the focus has been on trying to refill the bucket ever more cheaply. Why not just stop wasting energy in the first place? After all, the cheapest unit of energy is the one you never use.

That’s why we started Tonik Energy: a company founded on the principle that smart technology can help you use energy more efficiently without sacrificing any of the comforts that make your house a home.

According to the Retail Energy Markets in 2016 report by Ofgem, the average home energy bill is £1,165 a year – and just by switching to Tonik Energy you stand to save £353 a year.* However, this is just the beginning, we will be making it easy for our customers to benefit from wider savings as well.

Big, big savings can be unlocked within the home using modern technology; smart meters can help us understand where your money is being spent and where it is being wasted, so that tools like smart thermostats can help reduce heating bills by up to £155.

Even better, the advances in solar and battery technology over the last 10 years can help us generate and save up to £500 when combined with smart tariffs. The opportunities are there to deliver an affordable and clean energy future – and our role at Tonik is to make that as simple and accessible as possible.



We’re building a business that offers a holistic, integrated approach to cutting waste, by looking at every single aspect of the supply chain and guiding you in the most efficient and sustainable ways to reduce your energy bills. With our renewable energy tariffs, and by creating a strong link between cutting waste and cutting bills, we are making it easy for Tonik Energy customers to be as kind to the environment as they are to their wallets.

Ultimately, we want our customers to use less energy, to access cheaper energy and generate their own energy. For those who want to make an instant change, sign up to our renewable energy tariff today to take the first step towards a more sustainable, affordable future. 

*Average customer saving for those switching to Tonik before 7 Jan 2017.


Read more about Tonik’s ‘Home of the Future’.